Silicon Valley made the hoodie a symbol of authenticity. But founders send a message before they speak, and it isn't always the one they intend. What happens when how you present yourself no longer reflects the leader you've become? Victoria Cardenas Hitchcock helps founders close that gap. A Bay Area image, wardrobe, and lifestyle consultant, she sees possibilities others miss and has the candor to say when something isn't working. For Hitchcock, personal style isn't about dressing up. It's about making outward appearance match identity, ambition, and the demands of leadership. In this episode of Pattern Breakers, Mike Maples Jr. talks with Hitchcock about Silicon Valley's changing style, the impressions founders overlook, and how to become more intentional without sacrificing authenticity. Metronome founder and CEO Scott Woody joins to share what working with Hitchcock taught him about how he shows up as a leader.